Most of the focus of my articles to this point has been on things you
can do to bring people who are looking for a church to your church
website. But once a person comes to your church website for the first
time, what happens next?A couple of weeks ago I wrote 10 Things
Church Website Visitors Need to See, which describe the design elements
important to making a visitors experience on your church website a good
one. In this article, we look at the information first-time visitors to
your church website are looking for.1) Phone number. So a person can call if they have any questions. This should be at the bottom of every page of the website.2) Email address or contact form. So a person can email if they have any questions. Again, this should be at the bottom of every page of the website.3) Address, map, and driving directions.
The address of the church should be the bottom of every page. For
convenience, its also a good idea to have a web page with a map and
driving direction on it. This is a piece of cake now as Google Maps
makes it easy to embed a map into any web page. This can also help with
church marketing in the search engines.4) Statement of faith. Visitors want to know your core beliefs.5) Mission Statement.
While many churches do similar activities worship service, Bible
study, youth group, outreach, community service, missions every
church has a unique focus. What is your churchs unique mission? What
are your priorities?6) Denomination/Affiliations. People want to know if your church is independent or a part of a denomination.7) Service times and descriptions.
People want to know when services take place and what to expect. How
long is the service? Is it a traditional service? Contemporary?
Charismatic? Pictures and video from a service can go a long way to
helping visitors feel like they know what to expect if they attend your
church.8) Dress code. OK, so most churches dont have a
formal dress code, but visitors dont want to feel awkward because
theyre over or under-dressed. Even dress is casual at your church,
dont simply say wear whats comfortable to you. Tell visitors what
is most commonly worn.9) Childcare situation. Explain
what all ages of children do during the service. Do children attend the
service with their parents? Is there Sunday school during the service?
If so, for what ages? Is there infant/nursery care? Is there a room
where mothers can nurse?10) Senior Pastors Bio. Most
people want to know about the senior pastor before they visit how
long hes been at the church, where he went to seminary, etc. Its also
helpful for visitors to see a picture, so they know who he is when they
see him.You dont want to put all of the above items on the
homepage otherwise it will be very long and look cluttered. So, the
best thing to do is to create a section of your website called
Visitors or About Us. Make it the first item in your navigation
menu and perhaps also put a big icon on your homepage linking to this
section.Especially if you have spent time, energy and money on
Christian search marketing you want to be sure that when the visitors
come, they find what they need. By making sure these 10 important
pieces of information are available and easy to find on your church
website, youll greatly increase the chances that someone who visits
your website for the first time will have all the info they need to
feel comfortable attending a service for the first time.
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ABOUT THE AUTHOR
Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been providing Christian search engine optimization services for church marketing solutions. You can find the original version of this article at http://churchmarketingonline.com/2008/09/10-things-church-website-visitors-need-to-know/